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Behind the boothJanuary 2026 · 4 min read
My pre-event ritual (and why you should care).
The two-hour window before doors open is where every great night is actually won.
Setup, soundcheck, walk the room, eat something, breathe. Always in that order. Always.
By the time the first guest arrives, my job is to be present — not panicked. The ritual gets me there every single time.
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